Marketing

BRIEF SUMMARY

Marketing and public relations strategies can provide a framework for a reframed model of parent engagement.

KEY POINTS

• Marketing = creating, communicating, delivering and exchanging offerings that have value for students/parents
• Public relations = growing the name of the school counseling program and strengthening its perception and relationship with the public

RESOURCES

• PowerPoint presentation from Indiana State University Counselor Day and handout
• Creating a School Counseling Website
• SAC-brochure-editable-word
• HS_Counseling_Brochure
• high_counseling_brochure
• ES_brochure
• newsletter_counseling_fall
• Start of the School Year School Counselor Introduction PowerPoint (from ASCA)
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SHARED WISDOM

• Benefits:
  • Establishment of school counseling program recognition through increased contacts increase in parent interaction
  • Stimulates awareness of (and hopefully the demand for) the school counseling program strengthens your school counseling program’s image and how it is perceived
  • Through broadened awareness and different perception, increase visibility and parents seeking out counseling program services

CONTENT FEEDBACK

If you have suggestions, feedback, or resources, please email counselor1stop@inspiresuccess.org and let us know.