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Marketing

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BRIEF SUMMARY

Marketing and public relations strategies can provide a framework for a reframed model of parent engagement.

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KEY POINTS

  • Marketing = creating, communicating, delivering and exchanging offerings that have value for students/parents
  • Public relations = growing the name of the school counseling program and strengthening its perception and relationship with the public

SHARED WISDOM

  • Benefits:
    • Establishment of school counseling program recognition through increased contacts increase in parent interaction
    • Stimulates awareness of (and hopefully the demand for) the school counseling program strengthens your school counseling program’s image and how it is perceived
    • Through broadened awareness and different perception, increase visibility and parents seeking out counseling program services

RESOURCES

  • PowerPoint presentation from Indiana State University Counselor Day and handout
  • Creating a School Counseling Website
  • SAC-brochure-editable-word
  • HS_Counseling_Brochure
  • high_counseling_brochure
  • ES_brochure
  • newsletter_counseling_fall
  • Start of the School Year School Counselor Introduction PowerPoint (from ASCA)

CONTACT TOPIC MANAGER

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  • Kelly on February 5, 2020 @ 12:30:36
  • Kelly on February 4, 2020 @ 21:42:43
  • Kelly on February 4, 2020 @ 21:40:13
  • Kelly on February 4, 2020 @ 21:39:45
  • Kelly on February 4, 2020 @ 21:36:05
  • Kelly on February 4, 2020 @ 21:32:07
  • Kelly on February 4, 2020 @ 21:20:04

This post was created by MNOP ContentManager on February 4, 2020.

  
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Counselor1SCounselor1Stop@Counselor1S·
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School counselor Kim Crumbley returns to the EW4SC podcast this week https://podcast.inspiresuccess.org/ #counseloraccents

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20 Jan

Just posted a photo https://www.instagram.com/p/CKRW09wsi3o/?igshid=1ll70z4ysgb2y

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Counselor1SCounselor1Stop@Counselor1S·
19 Jan

College Board update https://www.nytimes.com/live/2021/01/19/world/covid-19-coronavirus/the-sat-is-dropping-its-essay-section-and-subject-matter-tests-to-streamline-during-the-pandemic?referringSource=articleShare

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