Marketing

BRIEF SUMMARY

Marketing and public relations strategies can provide a framework for a reframed model of parent engagement.

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KEY POINTS

• Marketing = creating, communicating, delivering and exchanging offerings that have value for students/parents
• Public relations = growing the name of the school counseling program and strengthening its perception and relationship with the public

SHARED WISDOM

• Benefits:
  • Establishment of school counseling program recognition through increased contacts increase in parent interaction
  • Stimulates awareness of (and hopefully the demand for) the school counseling program strengthens your school counseling program’s image and how it is perceived
  • Through broadened awareness and different perception, increase visibility and parents seeking out counseling program services

RESOURCES

• PowerPoint presentation from Indiana State University Counselor Day and handout
• Creating a School Counseling Website
• SAC-brochure-editable-word
• HS_Counseling_Brochure
• high_counseling_brochure
• ES_brochure
• newsletter_counseling_fall
• Start of the School Year School Counselor Introduction PowerPoint (from ASCA)

CONTACT TOPIC MANAGER

This is a ‘do it ourselves’ web site. So if you would like to help, or have information or resources to share, please contact us today.

• Kelly on February 5, 2020 @ 12:30:36
• Kelly on February 4, 2020 @ 21:42:43
• Kelly on February 4, 2020 @ 21:40:13
• Kelly on February 4, 2020 @ 21:39:45
• Kelly on February 4, 2020 @ 21:36:05
• Kelly on February 4, 2020 @ 21:32:07
• Kelly on February 4, 2020 @ 21:20:04

This post was created by MNOP ContentManager on February 4, 2020.